BRA has entered into an agreement which means that after the turn of the year the company will fly on behalf of SAS, primarily with Arlanda as its base. The assignment is worth around six billion and extends over seven years. The investment means that the aircraft fleet will be expanded and more pilots and more cabin crew will be recruited. BRA continues to fly all routes as usual with Bromma as the main airport until December 2024.
In recent years, BRA has developed the business area of contract flights for tour operators and other airlines, which today constitutes more than half of the business in addition to scheduled domestic flights. The domestic market is significantly smaller than it was before the pandemic, while the demand for contract flights has increased, which led to the decision not to continue with regular operations.
This collaboration with SAS means that we can both take responsibility for the aviation infrastructure in Sweden at the same time if we strengthen the business in the long term and secure jobs within the company despite a challenging domestic aviation market, says Per G. Braathen, chairman of the board and owner of BRA.
About Peter Hellman
Senior Travel Adviser
More than 50 years of experience from distribuation,web,social media strategy and digital communication projects.
Interested in sharing my ideas and experience with with creative teams,brave clients and students.
Peter Hellmans Specialties:
Revenue Management, Market Analysis, Segmentation, Pricing, Payments,Future Projections in Travel Industry, high knowledge throughout the Travel Industry, Transport Modes. Destination development, travel, tourism,meetings,ancillary service and sport
web strategy, web 2.0,digital, social media, marketing, creativity,meetings industry and China .
Neetwork and education member of University,Skål,and before MPI ,ICCA
Peter Hellman född 1952
Rese-turist analytiker -innehar stort nätverk i Sverige och internationellt.
40 års erfarenheter av affärsmodeller och strategier inom distribution, e-handel,
betal -och mobila lösningar, mötesindustrin, säkerhet, hållbarhet och turism.
Entreprenör, investerare, mentor i bolag , högskolan och organisationer.
Ledamot/partner i Style Scandinavia, Clic Solution, Clarifade Visa,BlueBarricade Blockchain Tech, Trippus Event Solution sedan 2001.
Rådgivare till Travel News och Framtidsgruppen. Medlem i Södertörns Högskola programråd sedan 2003
Författare av rapporter om Mötesindustrin, Kina och e-handel åt Tillväxtverket.
Seminarie arrangör tillsammans med VA, AfV, TN och Tillväxtverket.
Fd affärsutvecklingschef för Amex/Nyman & Schultz Sverige och projektledare för bildandet av First Card.
Fd VD för ett kinesiskt rese och turistföretag. Fd Styrelseordförande och ledamot i basketklubben Solna Vikings.
Styrelse Medlem i internationella branschorganisationer- Skål tidigare även i MPI Europe och ICCA Norden.Mentor till flera start -up företag,entreprenörer och högskolestudenter.
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