IKEA Museum opening next year (2015) in Älmhult

Why do their cheap meatballs taste so good?

Why are bookshelves named Billy?

Why can’t store layouts be normal?

These questions, and more, will no doubt be posed by the visitors who head to the new IKEA Museum opening next year.

Of course, we might need to hammer together our own answers, having wound our way through thousands of irrelevant facts first.

But perhaps a DIY museum experience will be even more satisfying once completed.

The furniture company that changed the affordability of design has filed to build a museum on the site of its first store in Sweden.

Tentatively scheduled to open in fall 2015, the museum will take up 7,000 square meters on the site of the recently relocated IKEA store in Almhult, also the site of IKEA’S first store opened by founder Ingvar Kamprad in 1958.

Almhult is known as ”IKEA Town” for being the birthplace of IKEA, which still maintains a strong corporate presence in the city.

While the then-17-year-old Kamprad had already registered IKEA as a business in 1943, selling products ranging from nylon stockings to cigarette lighters, the Almhult site was the first brick-and-mortar store as well as the company’s first furniture showroom.

READ: The hotel room you can pack and and bring with you

A small exhibition of IKEA’s history, titled ”IKEA through the ages,” is already in place at the basement of the corporate culture center in Älmhult, but company reps are hoping that the new museum will be a much bigger tourist draw.

”In the IKEA Museum we plan to tell the IKEA story, focusing on range, business and people development over time,” said Michele Acuna, managing director for IKEA Tillsammans, the corporate culture center.

”We also plan to have a museum shop and food services for our visitors,” said Acuna, adding that the museum is expected to draw ”roughly 200,000 visitors annually when it is in full steam.”

Peter Hellman
Source CNN

Profilbild för Okänd

About Peter Hellman

Senior Travel Adviser More than 50 years of experience from distribuation,web,social media strategy and digital communication projects. Interested in sharing my ideas and experience with with creative teams,brave clients and students. Peter Hellmans Specialties: Revenue Management, Market Analysis, Segmentation, Pricing, Payments,Future Projections in Travel Industry, high knowledge throughout the Travel Industry, Transport Modes. Destination development, travel, tourism,meetings,ancillary service and sport web strategy, web 2.0,digital, social media, marketing, creativity,meetings industry and China . Neetwork and education member of University,Skål,and before MPI ,ICCA Peter Hellman född 1952 Rese-turist analytiker -innehar stort nätverk i Sverige och internationellt. 40 års erfarenheter av affärsmodeller och strategier inom distribution, e-handel, betal -och mobila lösningar, mötesindustrin, säkerhet, hållbarhet och turism. Entreprenör, investerare, mentor i bolag , högskolan och organisationer. Ledamot/partner i Style Scandinavia, Clic Solution, Clarifade Visa,BlueBarricade Blockchain Tech, Trippus Event Solution sedan 2001. Rådgivare till Travel News och Framtidsgruppen. Medlem i Södertörns Högskola programråd sedan 2003 Författare av rapporter om Mötesindustrin, Kina och e-handel åt Tillväxtverket. Seminarie arrangör tillsammans med VA, AfV, TN och Tillväxtverket. Fd affärsutvecklingschef för Amex/Nyman & Schultz Sverige och projektledare för bildandet av First Card. Fd VD för ett kinesiskt rese och turistföretag. Fd Styrelseordförande och ledamot i basketklubben Solna Vikings. Styrelse Medlem i internationella branschorganisationer- Skål tidigare även i MPI Europe och ICCA Norden.Mentor till flera start -up företag,entreprenörer och högskolestudenter.
Detta inlägg publicerades i Uncategorized. Bokmärk permalänken.

Lämna en kommentar